Campaign Brief

The More Flavour Company have been at the forefront of speciality coffee makers, coffee grinders and accessories since 2012, distributing innovative, award-winning products. They approached Searchable as they wanted to increase sales and awareness for those seeking their products, but who might not already know about The More Flavour Company brand.

Solution

We created a strategy based on their current standing in the competitive market. This involved steamlining the website pages, increasing targeting options, link acquisition and digital PR. Through this we were able to gain placements and product reviews in some very prominent publications which all came together to boost awareness and sales as per the original brief.

Disciplines Engaged

Marketing Strategy, Search Engine Optimisation, Website Optimisation, Copywriting Strategy, Digital PR

Organic Results

Traffic

After 6 months Organic Traffic increased 40.24%. After 12 months by 220%. This represents a high amount of potential customers to site monthly.

Conversions

After 6 months Organic Conversions increased 118%. After 12 months by 346%. This represents a tangible increase in monthly sales.

Keyword Ranking Results

Some highly competitive search terms that we moved the needle on.

wdt_ID Keyword From To Difference
1 Coffee making products 100 1 +99
2 Aeropress south africa 100 1 +99
3 Brewista Stovetop Kettle 56 1 +55
4 minipresso south africa 24 1 +23
5 Brewista Coffee Brewer 31 2 +29
6 Aeropress coffee maker 23 2 +21
7 Coffee plungers south africa 49 3 +46
8 Aeropress 36 3 +33
10 Minipresso 18 3 +15

Get in touch

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