Campaign Brief
Building long-term wealth. Allan Gray are an investment manager, focused on creating financial security for investors, deeply committed to investing with their clients’ best interests at heart. The company wanted to increase visibility in Google and in turn, Organic Traffic and conversions through their website.
Solution
Searchable audited the standing of Allan Gray in relation to key competitors in the market. We also looked at the state of the website and the strategy that was in place at the time. We then laid out a new path to SEO success through alignment with the Development and Copy Teams, while concurrently executing an Online PR Campaign to build both trust and authority in the eyes of search engines like Google.
Disciplines Engaged
Marketing Strategy, Search Engine, Optimisation, Digital PR, Website Optimisation, Copywriting Strategy
Organic Results
Traffic
In a 6 month period Organic Traffic increased 5%. In 12 months by 63.95%. This represents many thousands more potential customers to site monthly.
Conversions
In a 6 month period Organic Investments increased 11.3%. In 12 months 39.85%. This represented a substantial increase in monthly investments.
Keyword Ranking Results
Some highly competitive search terms that we moved the needle on.
| wdt_ID | Keyword | From | To | Difference |
|---|---|---|---|---|
| 1 | unit trust investment | 18 | 1 | +17 |
| 2 | unit trust performance | 15 | 1 | +14 |
| 3 | retirement annuity | 11 | 1 | +10 |
| 4 | financial advisors | 18 | 1 | +17 |
| 5 | living annuity | 26 | 1 | +25 |
| 6 | investment company | 12 | 1 | +11 |
| 7 | unit trusts | 16 | 2 | +14 |
| 8 | investment company | 12 | 2 | +10 |
| 9 | living retirement annuity | 22 | 2 | +20 |
| 10 | retirement investments | 17 | 2 | +15 |
We Love Our Clients
& They Love Us
"We have always been extremely happy with the quality of work delivered"
Our brand has been working with Searchable (formally 01 Digital) for more than 4 years. 2 years of me working directly with the team. We have always been extremely happy with the quality of work delivered, as well as the suggestions and implementations requested in order for our SERP rankings to improve. Our Organic traffic has grown year on year by more than 20% since working with the agency, always ahead of our target objectives.
Kevin Drury, Digital Marketing Manager
Get in touch
Feeling lost in the world of online marketing? Tired of being buried on page 10 of Google search results?
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More Results
Retail Capital saw a 48.18% increase in Organic Traffic over a 12 month period when working with Searchable, reaching the number position for “Small Business Capital” & “Asset Finance Cape Town” in Google.