Allan Gray Case Study logo

Campaign Brief

Building long-term wealth. Allan Gray are an investment manager, focused on creating financial security for investors, deeply committed to investing with their clients’ best interests at heart. The company wanted to increase visibility in Google and in turn, Organic Traffic and conversions through their website.


Searchable audited the standing of Allan Gray in relation to key competitors in the market. We also looked at the state of the website and the strategy that was in place at the time. We then laid out a new path to SEO success through alignment with the Development and Copy Teams, while concurrently executing an Online PR Campaign to build both trust and authority in the eyes of search engines like Google.

Disciplines Engaged

Marketing Strategy, Search Engine, Optimisation, Digital PR, Website Optimisation, Copywriting Strategy

Organic Results


In a 6 month period Organic Traffic increased 5%. In 12 months by 63.95%. This represents many thousands more potential customers to site monthly.


In a 6 month period Organic Investments increased 11.3%. In 12 months 39.85%. This represented a substantial increase in monthly investments.

Keyword Ranking Results

Some highly competitive search terms that we moved the needle on.

wdt_ID Keyword From To Difference
1 unit trust investment 18 1 +17
2 unit trust performance 15 1 +14
3 retirement annuity 11 1 +10
4 financial advisors 18 1 +17
5 living annuity 26 1 +25
6 investment company 12 1 +11
7 unit trusts 16 2 +14
8 investment company 12 2 +10
9 living retirement annuity 22 2 +20
10 retirement investments 17 2 +15

We Love Our Clients

& They Love Us

"We have always been extremely happy with the quality of work delivered"

Our brand has been working with Searchable (formally 01 Digital) for more than 4 years. 2 years of me working directly with the team. We have always been extremely happy with the quality of work delivered, as well as the suggestions and implementations requested in order for our SERP rankings to improve. Our Organic traffic has grown year on year by more than 20% since working with the agency, always ahead of our target objectives.

Kevin Drury, Digital Marketing Manager

Get in touch

Feeling lost in the world of online marketing? Tired of being buried on page 10 of Google search results?

We’re here to drive more traffic to your website and attract new leads. Shoot us a message and let’s make it happen!

More Results

Square Mile reached the first position in Google for “Xero Accountants London”. With an organic conversion increase of 41.85%. Read More.
Singita achieved a 107.27%. increase in conversions during the course of their campaign. Read More.
Stor-Age, a real estate investment trust that owns, acquires, develops and manages self-storage assets across the United Kingdom & South Africa, achieved an 88.12% increase in Organic Traffic in the first year of the campaign. Read More.

Retail Capital saw a 48.18% increase in Organic Traffic over a 12 month period when working with Searchable, reaching the number position for “Small Business Capital” & “Asset Finance Cape Town” in Google.