Campaign Brief
Square Mile is a trusted and experienced accounting firm with local offices in London and St Albans. They cater for accounting services to businesses across the United Kingdom, specialising in live accounting and board-level support to businesses. The client was looking to increase exposure through the Google Search Results, both through local and national level search terms.
Solution
Starting with a full audit of the Square Mile website, performance and structure (both in terms of ranking opportunities and user funnels), we outlined a content plan to build out the on-site targets that would ensure conversion. We analysed competitors and compared our strategies, taking on board what we felt would move the needle and following through on our own insights. This supported by link acquisition campaigns and technical came together to bring some really tangible results for client.
Disciplines Engaged
Marketing Strategy, Search Engine Optimisation, Website Optimisation, Copywriting Strategy, Google Local
Organic Results
Traffic
After 6 months Organic Traffic increased 18.44%. After 12 months by 470%. This represents a high amount of potential customers to site monthly.
Conversions
After 6 months Organic enquiries increased 19.64%. After 12 months 41.85%. This represented a substantial increase in new client sign-ups each month.
Keyword Ranking Results
Some highly competitive search terms that we moved the needle on.
| wdt_ID | Keyword | From | To | Difference |
|---|---|---|---|---|
| 1 | xero accountants london | 28 | 1 | +27 |
| 2 | accounting for individuals | 32 | 1 | +31 |
| 3 | chartered accountants shoreditch | 100 | 1 | +99 |
| 4 | contractor accountants | 58 | 3 | +55 |
| 5 | cloud accounting services uk | 17 | 4 | +13 |
| 6 | online accountants uk | 34 | 5 | +29 |
| 7 | accountants for tech startups | 49 | 5 | +44 |
| 8 | xero accountants | 67 | 5 | +62 |
| 10 | startup accountants | 100 | 6 | +94 |
| 12 | accountants london | 100 | 7 | +93 |
Get in touch
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