Campaign Brief
With around 70 stores across South Africa & the UK and a net worth of over €243 million, Stor-Age wanted to increase local visibility/online bookings for their spaces around the country.
Solution
As the nature of the business is local we focused on local ranking factors in Google. Starting with Google My Business (Google Maps), both optimising and building equity to these listings. Alongside this we continuously worked with the internal dev team to keep the website optimisation as good as possible. We also advised on everything from Copy to online PR.
Disciplines Engaged
Marketing Strategy, Search Engine Optimisation, Website Optimisation, Copywriting Strategy
Organic Results
Traffic
After 6 months Organic Traffic increased 17.89%. After 12 months by 40.05%. This represents thousands more potential customers to site monthly.
Conversions
After 6 months Organic bookings increased 23.38%. After 12 months 88.12%. This represented a substantial increase in revenue each month.
Keyword Ranking Results
Some highly competitive search terms that we moved the needle on.
| wdt_ID | Keyword | From | To | Difference |
|---|---|---|---|---|
| 1 | self storage south africa | 5 | 1 | +4 |
| 2 | storage facilities | 7 | 1 | +6 |
| 3 | self storage facilities | 4 | 1 | +3 |
| 4 | self storage units pretoria | 6 | 1 | +5 |
| 5 | self storage units johannesburg | 18 | 1 | +17 |
| 6 | self storage cape town | 7 | 1 | +6 |
| 7 | storage bloemfontein | 4 | 1 | +3 |
| 8 | storage cape town | 4 | 1 | +3 |
| 10 | storage facilities pretoria | 9 | 1 | +8 |
| 12 | storage jhb city | 5 | 1 | +4 |
| 16 | self storage pretoria | 4 | 1 | +3 |
| 17 | self storage units cape town | 8 | 1 | +7 |
| 18 | storage units | 6 | 2 | +4 |
We Love Our Clients
& They Love Us
"We would encourage anyone looking to scale their business to partner with Searchable.”
We have been delighted with the exceptional performance and extensive knowledge of the digital landscape that Searchable have offered us. We initially engaged with them to cover a shortage of resources and then continued with their services for a number of years. Their attention to detail and willingness to understand our specific industry led us to include them as an extension of the team rather than a third party agency. We always felt there was a genuine interest in the performance of our company and the fact that the statistics improved speaks to the fact that Searchable don’t only talk the game, they can also deliver performance consistently.
Robbie Cameron, Stor-Age
Get in touch
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