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Cut Through the Noise for Effective Campaign Execution

An SEO game plan helps keep your content creation efforts on target. Instead of just producing what you think your audience wants, your strategy ensures that you’re developing content which aligns with their actual searches. When it comes to content marketing, having an SEO approach is fundamental. It’s the key to getting your content visible, especially on the search engine results pages. If your content is haphazard and not well-structured, search engine bots can find it difficult to catalogue your website, discern your areas of expertise, and appropriately rank your site’s pages.

What is an SEO Strategy & Why is it Important?

An SEO marketing strategy is like your master plan. It’s how you improve your search engine rankings to get more organic traffic, which means visitors who find your website naturally through search engines. When people think about SEO, they often think of keywords and backlinks. These are parts of SEO, but they need a solid plan behind them to work best.

So, what’s an SEO strategy all about? It’s about thinking of the big picture. It goes beyond just using tricks or tactics. It’s about your brand’s whole presence online. It gives you control. You can choose which searches will show your brand, what content is given to users at different points in their journey as customers, and how your brand compares to others in search engine results.

Why is this so key? Well, let’s look at some facts:

Now, creating an SEO strategy isn’t just about picking out keywords. There are loads of things to think about. Each thing we’re trying to rank, like a webpage, blog post, or an entire website, is unique. This means each one has different SEO needs. You need to think about the right keywords, the quality of content, how fast it loads, if it works well on mobile, and many more.

Your SEO strategy also needs to look at the bigger picture. This means understanding your competition, keeping up-to-date with changes in search engine rules, and keeping track of trends in how people use search engines. These internal and external factors can really change how your SEO plans work.

So, an SEO strategy isn’t just a copy-and-paste job. It needs careful planning, constant checking, and regular tweaks to stay up-to-date in the fast-paced world of SEO.

The Value of Campaign Consultation

Let’s take a look at some of the key reasons why you might want to consider SEO consultation services:

Boost your website’s place in line: One of the big reasons to go for SEO consultation is to lift your website’s ranking on search engines. What does this mean for businesses and organisations? More visibility! This means you can reach more potential customers through search engines.

Get more website visits: A higher place in search engine results can mean more people visiting your website. So, more visits mean you can reach more people. More people mean potentially more sales and income.

Stay ahead of the competition: SEO consultation can also help businesses and organisations get one step ahead of the competitors. How? By improving their place and visibility in search engine results.

Save your pennies: SEO can be a really cost-effective marketing strategy. It helps businesses and organisations reach the people they want to reach without the need for expensive advertising.

Lasting results: The benefits of SEO consultation don’t just disappear. The methods and strategies used can keep improving a website’s ranking as time goes on.

In a nutshell, SEO consultation can be a really useful tool for businesses and organisations. It can help them improve their online presence and reach more potential customers through search engines.

SEO Strategy Considerations

Keyword Research

Doing in-depth keyword research is vital for finding out the terms and phrases your audience uses when they’re looking for info that’s relevant to your website. It’s all about understanding things like how often a keyword is searched for, how competitive it is, and how relevant it is to choose the most effective keywords to focus on.

High-Quality Content

Having high-quality and relevant content is a key part of any SEO strategy. Making and optimising content that meets the needs and interests of your audience can help drive organic traffic and get people more involved. This means creating informative blog posts, articles, videos, infographics, and other forms of content that attract and engage users.

On-Page Optimisation

This is all about making individual web pages more search engine-friendly. It means optimising things like meta tags (title tags, meta descriptions), headings, URL structure, internal linking, and making sure keywords are relevant in the content while keeping it easy to read and ensuring a good user experience.

Technical SEO

This is where we focus on optimising the technical bits of a website to make it easier for search engines to crawl and index. It includes optimising the speed of the website, making sure it’s mobile-friendly, looking at the architecture of the site, XML sitemaps, robots.txt, canonical tags, and fixing issues like broken links, duplicate content, and crawl errors.

Link Building

This is the process of getting high-quality backlinks from other trustworthy websites. Backlinks are like a thumbs-up for search engines and can have a big effect on how visible a website is and its rankings. Good link building involves a mix of outreach, promoting content, guest posting, working with influencers, and building relationships with relevant websites.

User Experience

Enhancing user experience is crucial for both search engines and visitors. Improve website usability, navigation, and accessibility. Optimise for mobile devices, provide clear calls-to-action, reduce bounce rates, and ensure a seamless user journey. User signals like time on site, page views, and low bounce rates can positively impact search rankings.

Remember, an expert SEO strategy isn’t a one-off thing. It’s a continuous process that needs regular monitoring, analysing, and tweaking based on updates to search engine algorithms, trends in the industry, and user behaviour.

"We would encourage anyone looking to scale their business to partner with Searchable.”

We have been delighted with the exceptional performance and extensive knowledge of the digital landscape that Searchable have offered us. We initially engaged with them to cover a shortage of resources and then continued with their services for a number of years. Their attention to detail and willingness to understand our specific industry led us to include them as an extension of the team rather than a third party agency. We always felt there was a genuine interest in the performance of our company and the fact that the statistics improved speaks to the fact that Searchable don’t only talk the game, they can also deliver performance consistently.

Robbie Cameron, Stor-Age

"We highly recommend Searchable to any business looking to improve their online performance and amplify visibility.”

We’ve been working with Searchable for several years now. Their team has been a pleasure to work with, responsive and proactive in their approach. The team’s expertise in Search Engine Optimisation has contributed to us seeing a significant improvement in our search engine rankings, and overall organic web presence. Currently we’re looking at year on year increases in Organic Users upwards of 39%, which contributes to our company growth. Their customised strategies and attention to detail have made a real difference for our businesses.

Adrian Kaplan, Singita

An SEO Strategy & Consultation Company that Delivers

At it’s core Google is simply trying to provide the best user experience possible and it does this by understanding which sites offer the most value to its users. Considered SEO plays a vital role in this. For this reason its really important to choose the right partner to champion your SEO campaign. Below are some benefits of working with the Searchable team.

Technical SEO Natives

Our team may be small, but we are mighty when it comes to the world of SEO strategy. Each of us is clued up on search engine guidelines, knowing the rules in and out. We fine-tune your website to align with these industry standards. Our strategic know-how can enhance your website’s visibility, bringing in a steady stream of organic traffic.

Results & Data Driven

We believe in constant refinement. We don’t rest in the status quo – consistently seeking opportunities to augment your website’s SEO strategy. What’s our vision? To elevate your search rankings, to channel a larger stream of organic traffic your way, and to aid in boosting your conversion rates. To us, each piece of data is a potential opportunity, propelling you closer to that vision.


We’re big on reliability. We focus on delivering steady and reliable SEO strategy services, always making sure to keep the lines of communication open and clear. Deadlines? We treat them with respect. Our goal is to not just meet, but surpass your expectations. We want you to feel calm and confident throughout our collaboration.

Competitor Analysis & Insights

Gain a competitive edge with our comprehensive competitor analysis and insights. We delve into your industry landscape, studying competitors’ strategies and performance. By understanding their strengths and weaknesses, we uncover valuable insights that inform your linking strategy. This enables you to strategically outperform competitors in search engines.

Transparent Reporting

At Searchable, we champion transparency. Our reports are easy to read, giving you a clear picture of how your SEO strategy is shaping up. We shed light on the important figures, the plan of action, and how it’s influencing your website’s performance. This clarity equips you to make choices that are backed by firm data.

Adaptable & Ready to Deliver

We recognise that no two businesses are alike and each has its own set of dynamic challenges. Our team is adaptable and prepared to customise our SEO strategies to match your distinct needs. Be it a comprehensive backlink profile analysis, handling of a campaign, or designing a full-fledged strategy, we’re all set to provide bespoke solutions that dovetail with your objectives and deliver meaningful outcomes.

Get in touch

Feeling lost in the world of online marketing? Tired of being buried on page 10 of Google search results? 

We’re here to drive more traffic to your website and attract new leads. Shoot us a message and let’s make it happen!