Campaign Brief
Singita, guardian of over a million acres of pristine land in Africa, operates 15 luxury, award-winning lodges and camps in six regions across four countries of the continent. The company wanted to increase visibility in Google and Organic Traffic/Conversions through their website. The focus is on the US market.
Solution
From an SEO perspective we had a lot of content to work with on this campaign. We immediately set out to assess the competitive landscape in the target region of the US in order to learn what we could and to identify low hanging fruit in terms of our optimisations. We created process docs to help the internal Copywriters understand their role in search engine visibility and how they could contribute with small yet fundamental shifts in thinking. We also built authority through Online PR campaigns and consistently worked to improve on site optimisations.
Disciplines Engaged
Marketing Strategy, Search Engine, Optimisation, Digital PR, Website Optimisation, Copywriting Strategy
Organic Results
Traffic
In a 12 month period Organic Traffic increased 10.89%. In 24 months by 80.98%. This represents many thousands more potential customers to site monthly.
Conversions
In a 12 month period Organic enquiries increased 40.76%. After 24 months 107.27%. This represented a substantial increase in guest bookings each month.
Keyword Ranking Results
Some highly competitive search terms that we moved the needle on.
| wdt_ID | Keyword | From | To | Difference |
|---|---|---|---|---|
| 1 | serengeti game reserve | 100 | 2 | +98 |
| 2 | serengeti lodges | 23 | 4 | +19 |
| 3 | safari lodges | 69 | 5 | +64 |
| 4 | lodges in tanzania | 13 | 5 | +8 |
| 5 | african safari lodges | 24 | 6 | +18 |
| 6 | zimbabwe lodges | 17 | 7 | +10 |
| 7 | luxury safari lodges | 69 | 7 | +62 |
We Love Our Clients
& They Love Us
"We highly recommend Searchable to any business looking to improve their online performance and amplify visibility."
We’ve been working with Searchable for several years now. Their team has been a pleasure to work with, responsive and proactive in their approach. The team’s expertise in Search Engine Optimisation has contributed to us seeing a significant improvement in our search engine rankings, and overall organic web presence. Currently we’re looking at year on year increases in Organic Users upwards of 39%, which contributes to our company growth. Their customised strategies and attention to detail have made a real difference for our business.es.
Adrian Kaplan, Singita
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