Real Estate Industry & Property Service Marketing

Our team understands the unique challenges and opportunities faced by real estate businesses in today’s market. By leveraging our deep industry insights, we develop tailored strategies that address the specific needs and goals of our clients.

Increase Buyer/Seller Reach

In 2022, 41% of homebuyers’ first step during the buying process was to look at properties online.

With the real estate industry constantly evolving, potential buyers and sellers are increasingly relying on search engines to find property listings, real estate agents, agencies, and relevant information. A dedicated real estate SEO company can help real estate organisations optimise their online presence, making it easier for clients to find and connect with them.

Improve Brand Awareness

Establishing a strong brand presence is vital in the real estate industry. It plays a critical role in establishing and enhancing the visibility of real estate organisations. Searchable, as a dedicated real estate SEO company, excels in improving the online visibility and reputation of real estate agents, agencies, property developers, and other industry players.

Cost-Effective Marketing

Traditional marketing can be costly.  See below sample rankings Mark achieved for Pam Golding Property Group, with over 300 offices in Sub-Saharan Africa, as well as offices in the United Kingdom, Germany, Mauritius, and Seychelles, when heading up the SEO campaign for the company previously. This earned maximum visibility cost effectively.

 

Keyword Google Rank Achieved
Real estate 1
Estate agents 2
Estate agents south africa 1
South africa property 3

Why Real Estate SEO Matters

Real estate SEO can be a game-changer in the dynamic and competitive property market, offering a multitude of benefits to real estate clients. By employing effective strategies and techniques tailored to the industry, it can enhance online visibility, drive targeted traffic, boost brand recognition, and generate high-quality leads.

Real estate SEO focuses on optimising websites, property listings, and online content to improve search engine rankings, ensuring that real estate businesses are prominently displayed when potential buyers and sellers search for properties or related services. One of the key advantages of real estate SEO is its ability to drive organic traffic to websites. By strategically targeting relevant keywords and phrases, real estate SEO attracts potential clients who are actively searching for properties in specific locations or with certain features. This targeted traffic increases the likelihood of conversion, whether it’s through inquiries, appointments, or property viewings, leading to a higher chance of closing deals and driving revenue growth.

How We Deliver Results As Your Real Estate SEO Service

By conducting thorough assessments of competitors in the market, real estate businesses can gain valuable insights and a competitive edge, often leading to more effective strategies, improved online visibility, and increased success. In the highly competitive real estate industry, understanding and staying ahead of competitors is paramount. Through comprehensive competitor analysis, real estate SEO companies gather data on competitor websites, their target keywords, content strategies, and online marketing tactics. This information helps clients identify gaps in the market, uncover untapped opportunities, and refine their own SEO strategies to outperform competitors.

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A meticulously crafted strategy is the cornerstone of success in real estate SEO, offering clients in the industry a plethora of benefits. By tailoring their approach to the unique dynamics of the real estate market, businesses can enhance their online presence, increase visibility to potential buyers and sellers, and ultimately drive conversions and business growth. In the fiercely competitive real estate landscape, a well-defined SEO strategy is paramount. It begins with in-depth market research and analysis to understand the specific property types, locations, and target audiences. Armed with this knowledge, clients can develop a robust strategy that aligns with their business objectives and maximises their online visibility in the market.

One of the key advantages of a finely tuned strategy in real estate SEO is the ability to effectively target relevant keywords and phrases specific to the industry. By conducting thorough keyword research, clients can uncover the most frequently searched terms related to their properties and services. This valuable insight allows them to optimise their website content, property listings, and blog articles, improving their search engine rankings and attracting qualified leads. Furthermore, a well-crafted strategy enables clients to differentiate themselves from competitors and carve out a unique position in the market. By analysing competitor strategies and market trends, businesses can identify and emphasise their unique selling points in their SEO efforts. This helps create a distinct brand identity, instils trust in potential clients, and positions them as the go-to choice in the real estate realm.

This strategic approach guides clients in prioritising their SEO efforts and allocating resources effectively. By identifying the most impactful tactics and channels to reach their target audience, whether through organic search, local SEO, or social media marketing, businesses can optimise their investment in SEO and achieve measurable results. This focused approach ensures that their resources are utilised efficiently, leading to tangible business growth and a competitive edge in the real estate market. Therefore, a meticulously crafted strategy in real estate SEO is vital for clients as it enhances their online visibility, drives targeted traffic, and generates valuable conversions. By leveraging specific industry knowledge, targeting relevant keywords, differentiating from competitors, and optimising resource allocation, businesses can achieve remarkable success in the dynamic and highly competitive real estate industry.

By implementing effective optimisation techniques and executing well-crafted campaigns, real estate businesses can significantly enhance their online presence, attract qualified leads, and drive tangible business growth. In the fast-paced and competitive real estate market, optimisation plays a pivotal role in improving website performance and visibility. By optimising various aspects of their online presence, such as property listings, featured images, property descriptions, and search filters, clients can provide potential buyers and sellers with a seamless and engaging browsing experience. This not only boosts search engine rankings but also increases user engagement and conversions.

Optimisation in real estate SEO involves developing compelling and relevant content that caters to the specific needs and interests of the target audience. By conducting comprehensive keyword research and strategically incorporating target keywords into blog posts, articles, and property descriptions, clients can attract highly targeted organic traffic. This targeted traffic consists of individuals actively seeking real estate services, increasing the likelihood of conversion and facilitating successful transactions. Campaign execution is equally vital in real estate SEO, as it involves implementing well-planned marketing strategies across multiple channels. By leveraging a combination of organic search optimisation, paid advertising, social media marketing, email campaigns, and local SEO, clients can expand their reach, engage with a wider audience, and foster meaningful connections. This multichannel approach allows them to showcase their property listings, promote their unique value propositions, and position themselves as trusted industry leaders.

One notable benefit of optimisation and campaign execution in real estate SEO is the ability to measure and track results. By utilising robust analytics tools and closely monitoring key performance indicators, clients can gain valuable insights into the effectiveness of their strategies and campaigns. This data-driven approach empowers them to make informed decisions, refine their tactics, and allocate resources optimally, ultimately leading to improved return on investment (ROI) and overall business success. In conclusion, optimisation and campaign execution in real estate SEO are indispensable for clients as they enhance online visibility, attract qualified leads, and drive business growth. By optimising property listings, creating compelling content, and executing well-planned marketing campaigns across various channels, real estate businesses can gain a competitive edge, foster fruitful client relationships, and achieve remarkable success in the ever-evolving real estate industry.

 

 

Conversion is a critical aspect of real estate SEO that holds significant value for clients in the industry. Focusing on driving conversions enables real estate businesses to turn website visitors into qualified leads and, ultimately, into satisfied buyers or sellers. In the realm of real estate, a conversion refers to a desired action taken by a user, such as filling out a property inquiry form, requesting a property viewing, or contacting an agent for more information. By prioritising conversion in their SEO strategies, clients can effectively guide potential clients through the sales funnel and motivate them to take decisive steps towards engaging with their real estate offerings.

The primary benefit of emphasising conversion in real estate SEO is the ability to attract highly targeted and motivated leads. By optimising website content, property listings, and call-to-action elements, clients can effectively communicate their unique selling points and compel visitors to take action. This targeted approach ensures that the leads generated are genuinely interested in the properties or services offered, increasing the likelihood of successful transactions and client satisfaction. Furthermore, conversion-focused real estate SEO strategies allow clients to nurture leads and establish trust throughout the buyer’s journey. By providing valuable and informative content, offering personalised property recommendations, and maintaining effective communication channels, real estate businesses can position themselves as reliable and knowledgeable partners. This builds confidence in potential clients and encourages them to proceed with their property search or transaction, resulting in higher conversion rates and client loyalty.

Additionally, implementing conversion tracking and analysis tools empowers clients to gain insights into the effectiveness of their SEO efforts. They can identify key conversion metrics, such as lead-to-client conversion rate, average time to conversion, and conversion sources, enabling them to refine their strategies and allocate resources more effectively. This data-driven approach empowers real estate businesses to make informed decisions, optimise their marketing campaigns, and achieve better returns on their SEO investments. Conversion in real estate SEO is crucial for clients as it directly influences their success and profitability. By attracting targeted leads, nurturing relationships, and leveraging data-driven insights, real estate businesses can maximise conversion rates, facilitate successful transactions, and establish themselves as trusted industry leaders. By prioritising conversion in their real estate SEO efforts, clients can ensure that every interaction with potential clients is purposeful and brings them closer to achieving their ultimate goal of facilitating successful property transactions.

We Love Our Clients & They Love Us.

SEO Case Studies

At Searchable we consistently reach target goals for our clients. Here we illustrate a few examples.

Square Mile
A finance support system for your business. Square Mile is a trusted and experienced accounting firm with local offices in London and St Albans. Searchable helped to increase exposure through the Google Search Results.

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Singita
Place of Miracles. Dedicated to environmentally conscious hospitality, sustainable conservation and the empowerment of local communities. Singita wanted to increase Organic Conversions through their website, Searchable helped them do just that.

Click Here

Allan Gray
Contrarian Investing. Allan Gray are an investment manager, focused on building long-term wealth and creating financial security for investors. As a company they are deeply committed to investing with their clients’ best interests at heart.

Click Here

Stor-Age
Safe, Secure & Flexible Self Storage. Stor-Age are a real estate investment trust that owns, acquires, develops and manages self-storage assets across the United Kingdom & South Africa. See the results achieved through local campaigns here.

Click Here

10% discount on annually

Basic

€750.

per month

15 Included Hours

3 Month Term

Competitor Research

Copywriting

Campaign Setup

Management & Optimisation

Analytics Setup & Configuration

Local SEO

Personal Dashboard 24/7

Content Placements

Consultancy

Monthly Meetings

Monthly Reports

Advanced

€1,500

per month

30 Included Hours

3 Month Term

Competitor Research

Copywriting

Campaign Setup

Management & Optimisation

Analytics Setup & Configuration

Local SEO

Personal Dashboard 24/7

Content Placements x2

Consultancy

Fortnightly Meetings

Monthly Reports

Elite

Most Popular

€2,500

per month

45 Included Hours

6 Month Term

Competitor Research

Copywriting

Campaign Setup

Management & Optimisation

Analytics Setup & Configuration

Local SEO

Personal Dashboard 24/7

Content Placements x3

Consultancy

Weekly Meetings

Monthly Reports

Ultimate

€3,500

per month

75 Included Hours

6 Month Term

Competitor Research

Copywriting

Campaign Setup

Management & Optimisation

Analytics Setup & Configuration

Local SEO

Personal Dashboard 24/7

Content Placements x4

Consultancy

Weekly

Monthly Reports

Basic

€8,100

per year

15 Included Hours p/m

1 Year Term

Competitor Research

Copywriting

Campaign Setup

Management & Optimisation

Analytics Setup & Configuration

Local SEO

Personal Dashboard 24/7

Content Placements

Consultancy

Monthly Meetings

Monthly Reports

Advanced

€16,200

per year

30 Included Hours p/m

1 Year Term

Competitor Research

Copywriting

Campaign Setup

Management & Optimisation

Analytics Setup & Configuration

Local SEO

Personal Dashboard 24/7

Content Placements x2 pm

Consultancy

Fortnightly Meetings

Monthly Reports

Elite

Most Popular

€27,000

per year

45 Included Hours p/m

1 Year Term

Competitor Research

Copywriting

Campaign Setup

Management & Optimisation

Analytics Setup & Configuration

Local SEO

Personal Dashboard 24/7

Content Placements x3 pm

Consultancy

Weekly Meetings

Monthly Reports

Ultimate

€37,800

per year

75 Included Hours p/m

1 Year Term

Competitor Research

Copywriting

Campaign Setup

Management & Optimisation

Analytics Setup & Configuration

Local SEO

Personal Dashboard 24/7

Content Placements x4 pm

Consultancy

Weekly Meetings

Monthly Reports

Get in touch

Feeling lost in the world of online marketing? Tired of being buried on page 10 of Google search results? 

We’re here to drive more traffic to your website and attract new leads. Shoot us a message and let’s make it happen!