Allan Gray

Case Study

At Searchable, we consistently reach target goals for our clients.

Campaign Brief

As travel package specialists offering tours to destinations across the globe, Destiny Holidays were looking to increase sales through search engines as they were aware of the crucial nature of this channel in travel. 

Solution

Searchable created an all-inclusive SEO campaign strategy focused on content at each stage of the funnel, as well as building of authority through selective link building campaigns and intensive competitor analysis. With this strategy we were able to claim top positions in the Google search results for related terms, which translated into steady increases in organic traffic over time.

Disciplines Engaged

Marketing Strategy, Search Engine Optimisation, Website Optimisation, Copywriting Strategy, Digital PR

Organic Results

Traffic

After 6 months Organic Traffic increased 68.43%. After 12 months by 433%. This represents a high amount of potential customers to site monthly.

Conversions

After 6 months Organic Conversions increased 52%. After 12 months by 249.28%. This represents a tangible increase in monthly sales.

Keyword Ranking Results

Some highly competitive search terms that we moved the needle on.

wdt_ID Keyword From To Difference
1 Cheap beach holidays 27 1 +26
2 Island packages 84 1 +83
3 Island holiday packages south africa 12 2 +10
4 Honeymoon holiday packages 23 2 +21
5 All inclusive holidays packages 9 3 +6
6 Cheap holiday 57 4 +53
7 Cheap holiday packages Thailand 33 4 +29
8 Luxury holiday packages 100 3 +97
10 Island holidays 100 5 +95
12 Beach holiday packages south africa 17 5 +12
13 Cheap holiday packages 100 6 +94
14 Cheap holidays Thailand 41 7 +34
15 Beach holiday packages 84 7 +77
16 Honeymoon holidays 100 8 +92

Get in touch

Feeling lost in the world of online marketing? Tired of being buried on page 10 of Google search results?

We’re here to drive more traffic to your website and attract new leads. Shoot us a message and let’s make it happen!

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Stor-Age, a real estate investment trust that owns, acquires, develops and manages self-storage assets across the United Kingdom & South Africa, achieved an 88.12% increase in Organic Traffic in the first year of the campaign. Read More.