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Search is Changing
Why Generative Engine Optimisation Matters
The nature of search is undergoing a seismic shift. Where once visibility was dominated by traditional search engines, it is now increasingly governed by AI-driven interfaces — tools like ChatGPT, Gemini, and Perplexity that generate answers, not just lists of links. This means that brands can no longer rely solely on ranking in Google to be discovered. Instead, they must earn presence in the outputs of large language models (LLMs) — tools that synthesise information, infer authority, and serve it directly to users.
This matters because users are no longer just searching — they’re asking. And when they ask, you need to be part of the answer.
Strong SEO foundation still matters. GEO does not replace traditional search optimisation — it builds upon it. Your technical health, domain authority, and content quality all continue to play a key role. These fundamentals often form the backbone of the material that LLMs are trained on or retrieve from. If your core SEO is weak, GEO efforts will be limited in reach and impact.
GEO gives you a competitive edge in a space that’s still emerging. It’s an opportunity to lead, to be cited, and to be trusted — before your competitors realise what’s happening.
The Value of Campaign Consultation
A GEO consultation provides clarity on how your brand is currently being surfaced in platforms like ChatGPT, Gemini and Perplexity. Are you mentioned? Are you cited accurately? Are you included alongside your competitors — or left out entirely? Understanding this gives you a measurable baseline and reveals immediate opportunities to strengthen your presence.
It’s not just about visibility — it’s about visibility in the right places. Generative tools are influencing buying decisions, shaping opinions and reducing reliance on the search results page. GEO ensures that your brand is part of that narrative, right from the moment a user asks a question.
This proactive approach gives you a strategic edge. While competitors remain focused on outdated playbooks, you’ll be preparing your brand for the environments that matter most — with a long-term content and visibility strategy that compounds in value over time.
In short, GEO consultation isn’t just an optional extra — it’s fast becoming a necessity for future-facing organisations. It gives you the insight, structure and confidence to evolve your strategy and lead in the new age of AI-driven discovery.
GEO Strategy Considerations
LLM Brand Visibility Audits
We conduct deep analysis into how — and whether — your brand appears in: ChatGPT (OpenAI), Google Gemini, Perplexity AI, Claude, Bing Copilot, Meta AI (Llama-based search). We track mentions, tone, context, source material and frequency — providing a clear view of your current standing.
Competitive Landscape Benchmarking
We analyse how your competitors are showing up — and why. Are they being referenced more often? Do they have stronger domain authority in training material? Are they being surfaced in purchase-related queries? You’ll understand what’s driving their inclusion — and how to match or surpass it.
Sentiment & Share-of-Voice Tracking
Beyond visibility, we monitor: Brand sentiment across model outputs, Competitor share-of-voice, Frequency of citations and references, Positive vs. neutral vs. negative contexts. This gives you the strategic footing to refine messaging, correct misattributions and lean into what’s working.
Content Engineering for LLMs
We help craft and structure digital assets that are: Discoverable in retrieval-augmented generation (RAG) pipelines. Aligning with preferred citation patterns of AI tools. Optimised for semantic relevance and factual consistency. From thought leadership and product pages to data-backed reports, we make sure your content is built to influence LLM outputs — not just rank in traditional SERPs.
Prompt Pathway Optimisation
We identify the prompts, questions and query structures that lead to brand mentions — then help engineer visibility along those paths. This includes: Prompt simulations and output testing. Reverse-engineering answer flows. Creating thematic presence across categories, niches and regions.
Our Approach: Strategy Meets Execution
GEO is not guesswork. It requires: Measurement infrastructure to detect brand mentions and shifts. Content strategy grounded in how AI tools reason and cite. Technical SEO integration with knowledge graphs, structured data and RAG readiness. Ongoing testing of prompt-to-output pipelines across AI platforms. We don’t treat GEO as a bolt-on. It’s baked into your brand, content, and technical presence — elevating your authority across both AI and search ecosystems.
Remember, an expert GEO strategy isn’t a one-off thing. It’s a continuous process that needs regular monitoring, analysing, and tweaking based on updates to search engine algorithms, trends in the industry, and user behaviour.
"We would encourage anyone looking to scale their business to partner with Searchable.”
We have been delighted with the exceptional performance and extensive knowledge of the digital landscape that Searchable have offered us. We initially engaged with them to cover a shortage of resources and then continued with their services for a number of years. Their attention to detail and willingness to understand our specific industry led us to include them as an extension of the team rather than a third party agency. We always felt there was a genuine interest in the performance of our company and the fact that the statistics improved speaks to the fact that Searchable don’t only talk the game, they can also deliver performance consistently.
Robbie Cameron, Stor-Age
"We highly recommend Searchable to any business looking to improve their online performance and amplify visibility.”
We’ve been working with Searchable for several years now. Their team has been a pleasure to work with, responsive and proactive in their approach. The team’s expertise in Search Engine Optimisation has contributed to us seeing a significant improvement in our search engine rankings, and overall organic web presence. Currently we’re looking at year on year increases in Organic Users upwards of 39%, which contributes to our company growth. Their customised strategies and attention to detail have made a real difference for our businesses.
Adrian Kaplan, Singita
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